Build with HubSpot: Knowledge Base Structure

Sep 24, 3:00 – 3:50 PM (UTC)

Customer Success

🕚 11:00 AM Eastern Time (US) / 4:00 PM London Time (UK) 🌍 America & Europe Time-zone friendly. Empower your customers and reduce support load by creating a well-structured Knowledge Base in HubSpot. Learn why a Knowledge Base is critical for customer success, how to organize it effectively, and best practices for building a scalable, self-service support hub. Save your spot today!

Build KBCS-LedEnglish

About this event

Are your customers finding answers easily—or are they flooding your support team with repetitive questions?
A clear, structured Knowledge Base is one of the most powerful ways to improve customer experience, reduce ticket volume, and empower users with self-service solutions.

Research shows that over 81% of customers prefer to resolve issues themselves before contacting support. With HubSpot’s Knowledge Base, you can deliver just that: searchable, accessible content that builds trust, increases retention, and frees your team for higher-value conversations.

In this hands-on session designed for HubSpot Service Hub Professional and Enterprise customers, you’ll learn step-by-step how to plan, build, and structure a Knowledge Base that scales. You’ll discover practical strategies and interactive demos to:

  • Create and structure categories, subcategories, and articles in HubSpot 🗂️
  • Apply best practices for writing, organizing, and maintaining Knowledge Base content—including leveraging AI tips to maximize its effectiveness ✍️
  • Learn how to customize design, search, and permissions to match your brand 🎨
  • See how to measure impact with Knowledge Base reports 📊

This interactive group session is led by a HubSpot Customer Success Manager, with live guidance, demos, and best practices. Bring your questions for the Q&A, and leave ready to launch or improve your Knowledge Base with confidence.

👉 Register today and start delivering effortless self-service experiences to your customers!

Host

  • Guillaume Landel

    HubSpot

    Customer Success Manager

When

When

Wednesday, September 24, 2025
3:00 PM – 3:50 PM (UTC)

Agenda

Intro 👋
Knowledge Base: Definition & Value 🔎
Demo: Create & Structure Your Knowledge Base 📚
Recap & Best Practices ⭐
Q&A + Resources 🎤

Organizers

  • Ashley Massicott

    HubSpot

    Customer Success Manager, HubSpot

  • Diana Acevedo

    HubSpot

    Customer Success Manager

  • Guillaume Landel

    HubSpot

    Customer Success Manager

  • Salomé Darme

    HubSpot

    Customer Success Manager

  • Vanessa Muñoz

    HubSpot

    Customer Success Manager

  • Annabella Tock

    HubSpot

    Customer Success Manager

  • Shivani Thapa

    HubSpot

    Customer Success Manager

  • Juan Quiroz

    HubSpot

    Senior Customer Success Manager

  • Shona Hughes

    Hubspot

    Customer Success Manager

  • Carlos Pedraza

    HubSpot

    Customer Success Manager

  • Clare Wetmore

    HubSpot

    Customer Success Manager

  • Renéa Prell

    HubSpot

    Senior Customer Success Manager

  • Kerby Billy

    HubSpot

    Customer Success Manager

  • Jennifer Pinto

    HubSpot

    Customer Success Manager