Prospect & Qualify Leads for B2B in HubSpot

May 8, 2:00 – 3:00 PM (UTC)

Demand Generation

Join us for the inaugural session of Demand Gen HubSpot User Group (HUG), where we’ll explore how to prospect and qualify leads effectively in HubSpot. Whether you're looking to refine your lead scoring model, improve segmentation, or automate lead qualification, this event will help enhance your B2B demand generation efforts.

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About this event

In this event we'll cover best practices for identifying high-intent prospects, leveraging HubSpot’s automation tools, ways to boost conversion rates and sales efficiency, and aligning marketing and sales for seamless lead handoff.

Who Should Attend?

👤 Demand Gen & Growth Marketers

👤 Sales & Revenue Operations Professionals

👤 HubSpot Admins & Marketing Ops Experts

👤 B2B Sales & Marketing Leaders


Outline:

  • Prospecting Leads for B2B in Hubspot
    • Building targeted lead lists with HubSpot CRM & Sales Hub
    • Using HubSpot Prospecting Workspace & LinkedIn Sales Navigator
  • Qualifying Leads in Hubspot
    • Designing an effective lead scoring model in HubSpot
    • Using HubSpot Lead Agent & workflows for automated qualification
  • Platform Walkthrough & Q/A

Speaker

  • Emilio Garcia

    Boundify

    Managing Partner

Host

  • Miranda Jenkins

    Boundify

    Demand Generation Specialist

Organizers

  • Miranda Jenkins

    Boundify

    HUG Leader

  • Emilio Garcia

    Boundify

    Managing Partner

Partner

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Boundify