As inbound marketing soars in popularity, inbound sales become equally important to help scale revenue. Marketers are keen to embrace inbound, but sales teams are sometimes a bit reluctant. Dan Tyre, Director at HubSpot, explains how sales and marketing alignment is critically important to success for scaling your enterprise. Leveraging material from The Sales Acceleration Formula by Mark Roberge, former Chief Revenue Officer for HubSpot, and The Inbound Organization, by Dan Tyre & Todd Hockenberry, this presentation is designed to help sales and marketing executives understand the basics of working together for maximum yield and how to crush the competition.
SMarketing: Sales & Marketing Alignment covers the following topics:
At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams …