As inbound marketing soars in popularity, inbound sales become equally important to help scale revenue. Marketers are keen to embrace inbound, but sales teams are sometimes a bit reluctant. Dan Tyre, Director at HubSpot, explains how sales and marketing alignment is critically important to success for scaling your enterprise. Leveraging material from The Sales Acceleration Formula by Mark Roberge, former Chief Revenue Officer for HubSpot, and The Inbound Organization, by Dan Tyre & Todd Hockenberry, this presentation is designed to help sales and marketing executives understand the basics of working together for maximum yield and how to crush the competition.

SMarketing: Sales & Marketing Alignment covers the following topics:

• Why does sales & marketing alignment need to be a priority today?
• Managing the dog fit
• How to start - the basics of SMarketing alignment
• Ten Steps to SMarketing alignment
• Case studies and proof points
• Q&A