The ongoing Covid-19 pandemic has changed the way businesses operate, and 2021 is no exception. With many businesses still adjusting to the eCommerce space and with changes in consumer behaviour, digital marketing must rely more heavily on data-driven strategies that lead to more informed business decisions.

Quarter 1 of 2021 has taught us that we have to embrace these changes and adopt more data-driven, measurable and strategic tactics to ensure the best outcomes in 2021.

During this virtual HubSpot User Group (HUG), our expert panelists will discuss and answer the following questions:

2021 Sales Strategy 

With the uncertainties caused by the pandemic still impacting business in 2021, how can businesses accurately predict sales volumes and sales revenue forecasts? If sales cycles have been extended during 2020, how can businesses regain control of the lead time between lead generation and signed agreements?

What data is the right data?

Why you need data-driven business strategies. Data should be the driver of most important decisions made by a company. But in the digital marketing world, where we are flooded by data, how do we know which data is the right data that marketers, sales professionals and business leaders should be focusing on for the betterment of their companies?

Qualifying leads better - lead scoring 101 

When a business implements inbound marketing and has generated a lot of leads, they need to figure out who's really interested in their product and who's just starting to look around. But how do you create a lead score, what data should you look at, how do you find the most important attributes, and what is the process for actually calculating a basic score?