From INBOUND to Action: What’s New in AI-Powered HubSpot Marketing

Oct 23, 12:30 – 4:45 PM (UTC)

Dublin

We’re back at HubSpot offices this October! Join us for an afternoon of product spotlights straight from INBOUND 2025, followed by a hands-on workshop where you’ll build a complete post-event nurture journey in HubSpot. Connect with other HubSpot users, employees, and partners, and gain practical takeaways to leave inspired and to put the latest tools into action.

AIAutomationCS-LedHUGSpotlight

Login to RSVP

About this event

We're back at HubSpot House this October with Dublin HUG!

HubSpot is evolving fast. Now is the time to keep up and take action.

In this new era of AI-powered marketing, businesses need more than tools. They need practical knowledge, real examples, and a community to learn with. That’s what the Dublin HubSpot User Group is here to provide.

This in-person event is designed for HubSpot customers working across marketing, RevOps, CRM, and customer success. It's part inspiration, part hands-on workshop, focused on helping you understand what’s new and how to apply it in your portal.

Join us at HubSpot House in Dublin for an afternoon of product spotlights, behind-the-scenes insights, and a guided workshop you can start using right away. You’ll learn how to build a complete nurture journey by applying the Loop Marketing framework and using tools like Marketing Studio, Automation, Smart CRM, and more.

The HUG community is growing. Whether you’re based in Ireland, the UK, or across Europe, you’re welcome to join us in person and be part of it.

Let’s express, tailor, amplify, and evolve together.

Why Attend

  • Discover what’s new in HubSpot Marketing after INBOUND 2025, straight from the teams building it.

  • Learn how HubSpot is using Loop Marketing to drive smarter, AI-powered campaigns.

  • See the latest tools in action, from Marketing Studio to Breeze Studio and AI-Powered Email.

  • Choose between two hands-on workshops — one focused on event nurturing, and another on setting up your first AI-powered Customer Agent in HubSpot.

  • Gain practical experience with workflows, campaigns, Marketing Events, Agents, Smart CRM, and more.

  • Leave with a working automation you can use right away in your own portal.

  • Connect with other HubSpot users, product managers, and solution experts from across Ireland and beyond.

  • Wrap up the day with networking, drinks, and new ideas to take back to your team.

Tickets: Free – limited to 3 seats per company. Available until one day before the event or until we run out of seats. After that, you can join the waitlist.

Registration: Required in advance; seats fill quickly.

Please note: The spotlight section from the event will be recorded and shared with all registrants after the event. The workshop portion of this event is hands-on and interactive. To get the most out of it, we recommend bringing your laptop so you can follow along directly in your own HubSpot portal.

Speakers

  • Rich Archbold

    HubSpot

    GM, SVP Business Systems, IT & Security

  • Kieran Flanagan

    HubSpot

    Marketing, AI & GTM (SVP)

  • Mícheál Markey

    HubSpot

    Product Manager

  • Derek Owens

    HubSpot

    Product Manager

  • Shay Redmond

    HubSpot

    Group Product Manager, Marketing Hub

  • Indira Carino

    Cat Media

    Growth Director

  • Graham O'Connor

    HubSpot

    Product Manager

Hosts

  • Juan Zabala

    Cat Media

    Technology Director

  • Sofia Mannion

    HubSpot

    Customer Success Manager

  • Indira Carino

    Cat Media

    Growth Director

  • Katie Magorrian

    HubSpot

    Customer Success Manager

  • Isabel White

    HubSpot

    Customer Success Manager

  • Rich Archbold

    HubSpot

    GM, SVP Business Systems, IT & Security

When

When

Thursday, October 23, 2025
12:30 PM – 4:45 PM (UTC)

Agenda

Welcome & Introductions
Loop Marketing: How HubSpot Uses AI to Power Campaigns
AI-Powered Email: What’s New and What’s Next
Marketing Studio: Bringing Campaigns Together
Breeze Studio: Simplifying App Creation in HubSpot
Break
Hands-On Workshop: Build a Post-Event Nurture Journey / Setting your Customer Agent
Wrap-Up & Q&A
Networking Drinks & Nibbles

Organizers

  • Juan Zabala

    Cat Media Ltd

    HUG Leader

  • Indira Carino

    Cat Media

    Head of Growth

  • Sofia Mannion

    HubSpot

    Customer Success Manager

  • Katie Magorrian

    Customer Success Manager

  • Isabel White

    Customer Success Manager

Partner

Cat Media logo

Cat Media