Powering up Google Ads with Hubspot

Nov 29, 10:00 – 10:30 AM (UTC)

Edinburgh

Managing Google Ads based on lead quality or customer lifetime value by using HubSpot! When it comes to Google Ads, HubSpot’s real strength is in its ability to enable your ads to be optimised based on lead and/or customer quality. In this webinar we will help you get to grips with the tools, and most importantly the strategy you need to ensure you get real value from your ad campaigns.

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About this event

Getting the value from Google Ads with HubSpot

When it comes to Google Ads, HubSpot’s real strength is in its ability to enable your ads to be optimised based on lead and/or customer quality. But making the most of this “power couple” isn’t always as straightforward as it seems. In this webinar we will help you get to grips with the tools, and most importantly the strategy you need to ensure you get real value from your ad campaigns.

We will look at the business rationale as well as the process, taking you through a step-by step plan to transform your ads campaigns cover the following features:

The HubSpot’s Ads report

  • Custom reporting on Ads in HubSpot
  • Getting your HubSpot data into Google Ads
    • Audiences
    • Offline conversions and the thorny question of what KPIs to use
    • Enhanced conversions
  • Bid strategies and campaign optimisation
  • Landing pages and lead nurturing


Who should attend?

Any one using HubSpot who has used, is using or considering using Google Ads including:

  • Those responsible for business growth
  • CMOs/Marketing managers
  • Ads managers


When are we doing this?

29th November 2024 @10am 


Speaker

Tim Barlow, Managing Director, Attacat

With 25 years business experience in the digital marketing industry, Tim founded Attacat in 2003 offering Google Ads management. For the last five years Attacat’s focus has moved entirely to only serving HubSpot customers. In this session he will share his hard-won knowledge and the outline process the Attacat team has developed to maximising revenue from Google Ads with HubSpot.


What do we need from you?

Complete the registration form via the RSVP button above and we will be in touch with further details. 



Please send any questions to hugs@attacat.co.uk

We look forward to seeing you there.

The Attacat Hug Team

Organizers

  • Carly Bonas

    Attacat

    HUG Leader

  • Ruairidh Leishman

    HUG Support