How To Out-Convert the Competition

Mar 21, 4:00 – 5:30 PM

Go-To-Market Mastery

Out-converting your competition is key to becoming the leader in your space. But how do you get there? Join Kevin Barber, Head of Growth @ Lean Labs, to learn his offer-stacking approach that drives more demos, wins more sales, and powers marketing for profitable growth.


About this event

Offer-market fit and conversion-focused planning are key to taking on (and beating!) your competition.

We’ll use this session to unpack “phase 2” of offer stacking—using conversion benchmarks and tailored magnets to boost demos and sales.

Expect frameworks for:

  • Building conversion into your go-to-market DNA
  • Use those conversions as fuel for profitable marketing efforts
  • Activating more of the leads you capture and convert

Our host, Kevin Barber, Head of Growth @ Lean Labs and mentor to 50+ high-growth companies, will provide the actionable strategies your marketing needs to out-convert your competitors in your shared space.

We can’t wait to see you there and grow together!


  • Kevin Barber

    Lean Labs

    HUG Leader