Magnetic Messaging for High-Traction Campaigns

May 16, 4:00 – 5:30 PM

Many brands focus their messaging and marketing more on what they sell rather than who buys it. Shifting to a customer-centric approach will help you create high-traction campaigns using message/market match and proven frameworks for developing differentiated messaging that gets results, aligns with customer thinking, and drives growth.

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About this event

Is your messaging and marketing focused more on your product, or on those who buy it? If it’s the former, you might be missing the message/market match that’s key to helping move your product position from solution-focused to results-driven.

Join Kevin Barber, Head of Growth @ Lean Labs and mentor to 50+ high-growth companies, as he shares how to move your messaging from mediocre to magnetic using proven frameworks for crafting customer-centric messaging that truly connects with your audience.

You'll discover:

  • A step-by-step framework to develop messaging that gets results by focusing on customer thinking instead of product focus
  • The biggest mistakes brands make when promoting to a cold audience
  • Marketing benchmarks to test if your messaging is hitting the mark and examples of companies who do this well

This workshop focuses on Phase Three of the Growth Stacking system - optimizing your messaging for message/market fit. You can learn more about phases one and two via the replays of the January and March HUG events.

We're excited to learn and grow together.

Organizer

  • Kevin Barber

    Lean Labs

    HUG Leader