Magnetic Messaging for High-Traction Campaigns

May 16, 4:00 – 5:30 PM

Many brands focus their messaging and marketing more on what they sell rather than who buys it. Shifting to a customer-centric approach will help you create high-traction campaigns using message/market match and proven frameworks for developing differentiated messaging that gets results, aligns with customer thinking, and drives growth.


About this event

Is your messaging and marketing focused more on your product, or on those who buy it? If it’s the former, you might be missing the message/market match that’s key to helping move your product position from solution-focused to results-driven.

Join Kevin Barber, Head of Growth @ Lean Labs and mentor to 50+ high-growth companies, as he shares how to move your messaging from mediocre to magnetic using proven frameworks for crafting customer-centric messaging that truly connects with your audience.

You'll discover:

  • A step-by-step framework to develop messaging that gets results by focusing on customer thinking instead of product focus
  • The biggest mistakes brands make when promoting to a cold audience
  • Marketing benchmarks to test if your messaging is hitting the mark and examples of companies who do this well

This workshop focuses on Phase Three of the Growth Stacking system - optimizing your messaging for message/market fit. You can learn more about phases one and two via the replays of the January and March HUG events.

We're excited to learn and grow together.


  • Kevin Barber

    Lean Labs

    HUG Leader