Small But Mighty: Unlocking the Power of Micro Content to Delight Your Customers

Dec 4, 1:45 – 3:30 PM (UTC)

Grand Rapids

Join us as we welcome Marc Hans from HubSpot to Grand Rapids! He is a Senior Professor at HubSpot and helps others think differently about marketing, content, creativity, and innovation. This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers!

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About this event

Your customers have questions and you have answers. They have challenges and you have solutions.

How can you expedite the time to value and enable your teams to move faster? 

This hands-on session will show you how micro content, including video, can help your sales, marketing, and service teams delight your customers!

Come to this session prepared to think differently, reflect optimistically, and plan strategically.

Here are things you will take away: 

1.  Define micro content and how video plays an important role

2. Explore where micro content can be valuable along your customer journey

3. Identify which teams can benefit from micro content

4. Plan next steps to start creating micro content today

Speaker

  • Marc Hans

    HubSpot

    Senior Solutions Partner Professor

Hosts

  • Adam Clarke

    1 Bold Step

    President

  • Angelique DuPhene

    InVerve Marketing

    HUG Leader

  • Dan Moyle

    Impulse Creative

    HubSpot Adviser

When

When

Wednesday, December 4, 2024
1:45 PM – 3:30 PM (UTC)

Where

Where

Spartan Innovations
109 Michigan St NW - 7th Floor
Grand Rapids, 49503

Agenda

1:45 PMNetworking
2:00 PMKick off to Presentation

Organizer

  • Adam Clarke

    1 Bold Step

    HUG Leader