HubSpot emerged from INBOUND 2025 with more than 200 updates, and one theme was impossible to miss: AI. But this isn’t about robots taking over the world, it’s about using AI to make our systems smarter, our processes more effective, and our data more complete so we can make better decisions and deliver more personalized touch points.

At this HubSpot User Group, we’ll break down the key announcements in plain language, talk about what they mean for everyday users, and look at how AI can fit into the way we already work. We’ll cover:

• The Loop: HubSpot’s new framework for building trust with AI-powered marketing

• Breeze Agents: AI teammates for marketing, sales, service, and data

• Data Hub: A centralized foundation for cleaner, more actionable data

• Smart CRM Updates: New ways to view, enrich, and act on your customer data

Event Schedule

• 4:45 - Check in

• 5:00 - Networking

• 5:30 - Session begins

Expect an open, casual conversation (after some networking time, of course) where you’ll walk away with a clear picture of what’s new and how these updates could actually help you and your team.