Putting Account Based Marketing (ABM) in Hubspot to work for you!

Halifax
Thu, Sep 23, 10:30 AM (ADT)

Join us for an interactive session on putting Account Based Marketing to work for you! Lead by Hubspot ABM expert -- Kyle Jepson, we will dive deep into: An Inbound Approach to ABM, Examples of Successful ABM Campaigns, ABM Foundations in HubSpot and we’ll help you to create an ABM Roadmap. Bring your questions along, we’ll wrap up the session with a dedicated Q & A.

About this event

Account Based Marketing (ABM) is a B2B strategy where marketing and sales work together to close big, complex deals at a discrete number of target accounts.

But who and why should be using ABM? You should be using it, especially if you hope to…

1. Close bigger deals

2. Better collaboration between marketing and sales

3. Increase sales velocity

ABM is a Good Fit When a company sells...

● High value B2B products or services

● To a finite number of prospects

● Who have a multi-person buying committee

● That requires ongoing, personalized engagement

Join us for this interactive session and learn how ABM can help you and how to tackle it in Hubspot.

We are delighted to have Hubspot Academy Professor Kyle Jepson presenting this event.  Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined two million views in the past twelve months alone. He is a husband, father, and aspiring paperback novelist. Connect with him on LinkedIn at /in/kyleanthonyjepson/

Speaker

  • Kyle Jepson

    Kyle Jepson

    HubSpot

    Senior Inbound Sales Professor

    Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined two million views in the past twelve months alone. He is a husband, father, and aspiring paperback novelist. Follow him on LinkedIn at /in/kyleanthonyjepson/

    Read More

  • Organizer

  • Melanie Taljaard

    Melanie Taljaard

    More In Store

    HUG Leader

    View Profile