Account Based Marketing (ABM) is a B2B strategy where marketing and sales work together to close big, complex deals at a discrete number of target accounts.

But who and why should be using ABM? You should be using it, especially if you hope to…

1. Close bigger deals

2. Better collaboration between marketing and sales

3. Increase sales velocity

ABM is a Good Fit When a company sells...

● High value B2B products or services

● To a finite number of prospects

● Who have a multi-person buying committee

● That requires ongoing, personalized engagement

Join us for this interactive session and learn how ABM can help you and how to tackle it in Hubspot.

We are delighted to have Hubspot Academy Professor Kyle Jepson presenting this event.  Kyle teaches free online courses at HubSpot Academy. He has created certification courses on inbound sales, sales enablement, sales management, and HubSpot’s sales software. His videos have garnered a combined two million views in the past twelve months alone. He is a husband, father, and aspiring paperback novelist. Connect with him on LinkedIn at /in/kyleanthonyjepson/