What is a good lead in your organisation? Which leads are priority? What happens to leads? When sales and marketing give different answers to these questions, or perhaps aren't sure of the answers at all, frustrations build and opportunities are left on the table. Join us for an illuminating session with Cian McLoughlin, HubSpot Principal Customer Success Manager, as we look at that crucial piece of the customer journey in which leads are transferred from marketing to sales. We'll cover: We're also joined by Alex Baines, Managing Consultant at Leverworks, who'll share how to approach potentially tricky conversations with colleagues, and set yourself up for success. 89.1% of companies that aligned sales and marketing reported measurable increases in leads that converted to opportunities. Ready to join them? RSVP now!
