Most builders track leads. The best builders track results.

In this hands-on Homebuilder HubSpot User Group session, you’ll learn how to create a complete marketing attribution model inside HubSpot that connects every campaign to actual sales outcomes.

We’ll show you how to set up clear, consistent data across marketing and sales so you can make confident decisions, even when budgets tighten.

What You’ll Learn

• How to build an executive-level attribution dashboard that ties marketing efforts to sales performance

• The pros and cons of first-touch, last-touch, and multi-touch attribution models

• How to capture and carry lead source data all the way through contracts and closings

• Practical steps to use attribution data to optimize marketing spend and close more sales—without more leads

Register Now — Learn how to make your 2026 marketing data finally make sense.