83% of advertisers rely on sight. But with the explosion of podcasts and Clubhouse copycats, what’s old is new again… and consumers are increasingly rediscovering plain ole sound as a more meaningful, magical source of inspiration. So what makes sound MORE than just noise? And what makes it the most powerful tool in any marketing toolkit, yet also the most ignored? In this session, we’ll explore a world where sound meets text. We'll walk-through the tactical, cliff-notes-styled, audio-inspired writing essentials that will make you lean forward and think, DUH.
Join HubSpot Academy Professor Crystal King for a powerful conversation with copywriting expert, former rock 'n' roll DJ, and AI content-creation tech founder and Lately CEO Kate Bradley Chernis to find out the rules she uses in her content to get a 98% sales conversion (not a typo!).
Kate Bradley Chernis is the Founder & CEO of Lately – A.I. that learns which words will get you the most engagement and turns video, audio and text into dozens of social posts containing those words. As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence. Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years. In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, Harvard University, Columbia University, NYU and others.