Custom Automation Masterclass – Workshop 2: Email Validation using Kickbox

Feb 10, 2022, 3:00 – 4:00 PM

Learn from longtime HubSpotter and Automation expert Jack Coldrick how to leverage HubSpot's custom coded workflow actions to solve the various needs of your business

AutomationHubSpot-LedOperations HubRevOps

About this event

With HubSpot's Operations Hub Professional you can create your own custom-coded workflow actions to solve the various needs of your business. Whether that's managing data within the CRM using HubSpot APIs, querying third-party APIs, or a combination of both, the sky is the limit (so long an API exists!).

In this four-part masterclass, you'll learn the ins and outs of HubSpot's custom code actions in workflows through four interactive workshops. Each workshop is dedicated to a particular use case. You'll learn how to build a working example of each use case step-by-step.

Our aim is that by the end of this masterclass you'll not only be proficient at writing custom code actions yourselves, but you'll walk away with four ready-to-use examples.

This masterclass is taught by Jack Coldrick, Principal Solutions Engineer at HubSpot and esteemed member of the HubSpot RevOps & Operations community. If you want to browse through some of Jack's many pre-built custom code actions, you can find them listed in the Programmable Automation Use Case Library.

Important note: we recommend a basic proficiency in programming languages like Javascript or Python, and APIs to anyone attending this masterclass.

Workshop 2: Email Validation using Kickbox

In this second masterclass workshop, you'll learn how to write a custom-coded workflow action that will verify the validity of any email address added to the CRM using a tool called Kickbox. Doing this ensures your sales team isn’t wasting time following up with bogus leads. On the marketing front, it can help with email deliverability as you can suppress or exclude these contacts from campaigns and avoid any unnecessary hard bounces.

At the end of this workshop you will know how to:

  • Set up a HubSpot developer portal
  • Set up a HubSpot test account
  • Setup a Kickbox account
  • Create your own custom code action that automatically validates email addresses

Sign up for our next masterclass workshops:

Rewatch our previous workshops

  •  February 3: Workshop 1: Data Enrichment using Clearbit

Additional Resources


  • Jack Coldrick


    Principal Solutions Engineer