Kit Lyman and Christine Lee tackle behavioral marketing — why it's important and how you do it. We'll walk through the five fundamental steps for implementing behavioral marketing and segmentation into your processes, and answer any questions you might have!
HubSpot
Associate Product Manager
Kit Lyman is a seven-year HubSpotter who completed the Services trifecta (Support, Onboarding, Consulting) before joining the Product organization as an Associate Product Manager on HubSpot's custom report builder. She has past experience in screenwriting and script coverage, as well as published her debut novel, Satan's Garden, in March of 2014. Her diverse background involves web and …
Kit Lyman is a seven-year HubSpotter who completed the Services trifecta (Support, Onboarding, Consulting) before joining the Product organization as an Associate Product Manager on HubSpot's custom report builder. She has past experience in screenwriting and script coverage, as well as published her debut novel, Satan's Garden, in March of 2014. Her diverse background involves web and search strategy, TV production, technical support, data analysis, and content marketing, all teaching her the importance of communicating the right idea. If you don't find her telling stories at local events around Portsmouth, NH, you'll find her up in the New England mountains, making sure not to scrape off too much snow for the skiers.
HubSpot
Associate Inbound Professor
Christine was born in Hong Kong but spent most of her childhood in New Hampshire. She's lived all over the United States but has returned to the forests of New England. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.
