Kit Lyman and Christine Lee tackle behavioral marketing — why it's important and how you do it. We'll walk through the five fundamental steps for implementing behavioral marketing and segmentation into your processes, and answer any questions you might have!
HubSpot
Associate Product Manager
Kit Lyman is a seven-year HubSpotter who completed the Services trifecta (Support, Onboarding, Consulting) before joining the Product organization as an Associate Product Manager on HubSpot's custom report builder. She has past experience in screenwriting and script coverage, as well as published her debut novel, Satan's Garden, in March of 2014. Her diverse background involves web and …
HubSpot
Associate Inbound Professor