Journey-based advertising is a digital advertising strategy where you tailor your ad targeting and ad creation to align with the buyer’s journey. By meeting prospects in the right place, at the right time, journey-based advertising turns paid ads from a disruption into a helping hand.
During the Awareness stage, ads should break the ice with a cold audience and build trust. During the Consideration stage, you want to prove you’re a worthy contender. And finally, when the buyer has reached the Decision stage, your ads should seal the deal by showing how your solution is the best option. To be effective, these ads need to reach the right people, at the right time, all without conflicting messages or going over budget.
If this sounds intimidating and complex to you, you’re not alone. There are a lot of moving parts to the process. Join me for a deep dive walkthrough to construct the best campaign possible using the HubSpot Ad Sequence tool. Together, we'll review how Ad Sequences assist you in creating A+, non-intrusive ad Facebook campaigns.
Senior HubSpot Academy Professor
Hailing from the wintry north of Vermont, Jorie is a Professor at HubSpot Academy. They are dedicated to educating and inspiring people about reporting, conversion, and advertising. They created HubSpot Academy’s free Reporting Course which offers a globally recognized credential upon completion. They are an avid reader, coffee enthusiast, and proud cat parent. Engage with Jorie on Twitter @findi…