Growth-Driven CRM: How to prevent CRM implementation failures

HubSpot Academy
Wed, Jun 22, 4:00 PM (EDT)

About this event

The CRM is the most fundamental building block of your Revenue Engine.

However, the cold, hard truth is that ~ 50% of CRM implementations fail. Don’t believe that number – see the most common studies below:

  • Gartner Group’s 2001 study found a 50% CRM failure rate
  • Forrester Research 2009 Study found a 45% CRM failure rate
  • Butler Group’s 2002 study found a 70% failure rate
  • Merkle Group’s 2013 study found a 63% failure rate
  • AMR Research’s 2006 study found a 31% failure rate.

Why do around half of the implementations fail?

There are lots of reasons; the top 5 are below:

  • Low User Adoption
  • Heavy Customization
  • Scope Creep
  • Lack of Training + Support
  • Lack of Integrations

These problems are symptoms of a root cause: Project-based implementations. Rigid, waterfall projects result in “implementation cycles” of 6-9 month CRM reboots (or enhancements) every 1.5 to 2 years. These “updates” are expensive time consuming and often fail.

Don’t lose hope. You can avoid a coinflip CRM implementation. But it is not by better project management. How? By adopting this mentality: Your CRM is not a project; it is a product that your team uses daily. The methodology is called Growth-Driven CRM.

In this webinar, we cover:

  1. How to avoid the most common pitfalls of a CRM implementation
  2. The 3 Pillars of the Growth-Driven CRM framework.
  3. How to leverage modern DevOps principles to create adoption in your CRM

This event is brought to you by HubSpot Community and RevPartners.

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Organizers

  • Alyssa K. Cole

    Alyssa K. Cole

    HubSpot

    Emerging Talent Recruiting @ HubSpot

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  • Lynn Gomez

    Lynn Gomez

    Emerging Talent Recruiting @ HubSpot

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  • Jillian LaRiccia

    Jillian LaRiccia

    Emerging Talent Program Coordinator

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  • Viennie Chanthachack

    Viennie Chanthachack

    Emerging Talent Recruiting @ HubSpot

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  • Larry Womack

    Larry Womack

    Manager, Di&B Community Programs @ HubSpot

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