The CRM is the most fundamental building block of your Revenue Engine.
However, the cold, hard truth is that ~ 50% of CRM implementations fail. Don’t believe that number – see the most common studies below:
Why do around half of the implementations fail?
There are lots of reasons; the top 5 are below:
These problems are symptoms of a root cause: Project-based implementations. Rigid, waterfall projects result in “implementation cycles” of 6-9 month CRM reboots (or enhancements) every 1.5 to 2 years. These “updates” are expensive time consuming and often fail.
Don’t lose hope. You can avoid a coinflip CRM implementation. But it is not by better project management. How? By adopting this mentality: Your CRM is not a project; it is a product that your team uses daily. The methodology is called Growth-Driven CRM.
In this webinar, we cover:
RevPartners
Co-Founder and Head of Growth
RevPartners: Fastest tiering HubSpot Partner in HubSpot's history. Why - because we specialize in technical CRM (Sales Hub) implementations. Like really - we have 30+ full-time employees - none of them are graphic designers.
Follow Matt on LinkedIn at https://www.linkedin.com/in/matthewbolian/
Ops Hub Partner Manager