Join HubSpot Academy professor, Crystal King, in conversation with Susan McPherson, the bestselling author of "The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships." Susan is a serial connector, seasoned communicator and founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact.
In this session, you'll discover Susan's Gather, Ask, Do Method to foster personal and professional relationships that blur the lines between work and play—and enrich our lives in every way. For those tired of tech-driven, transactional networking, Susan will share practical advice to reclaim the power of human contact―and a new approach for developing lasting and fulfilling personal connections.
Founder and CEO
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She is the author of The Lost Art of Connecting: The Gather, Ask, Do Method for Building Meaningful Relationships (McGraw-Hill). Susan has 25+ years of experience in marketing, public relations, and sustainability communications, speaking regularly at industry events including Massachusetts Conference for Women, BSR, DLD, Worth Women and Techonomy, and contributing to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times.
Susan is the recipient of Forbes magazine’s 50 over 50—Impact 2021 award and Worth Media’s Worthy100 award. She has also won numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. Currently, Susan invests in and advises women-led start-ups, including: iFundWomen,Inc., Messy.fm, Our Place, The Riveter, Park Place Payments, Hint Water, Apolitical, Arlo Skye, Giapenta and The Muse. She serves on the boards of USA for UNHCR, The 19th News, and serves on the advisory boards of The List and Alltruists. Additionally, she is a member of the MIT Solve Women and Technology Leadership Group and serves as an adviser to several nonprofits, including JUST Capital, Girls Who Code, She’s The First, and The OpEd Project. Susan is a Vital Voices global corporate ambassador. She resides in Brooklyn.