Fireside Chat: How to Thrive Through Adoption & Harness The Power of Utilisation

Nov 15, 2023, 3:00 – 3:45 PM

Welcome to the first instalment of our four-part series on adoption! Just like building a house requires a solid foundation, successfully implementing a CRM system demands a well-prepared start. In this session, we'll equip you with all the essential knowledge you need, every tried and tested strategy, and some real-life examples that will help you on your adoption journey.

CRMEnterpriseProfessionalSalesSales and Marketing Alignment

About this event

Who should join?

Marketers, Sales folk, IT teams, Administrators; the list goes on. Adoption is for everyone, which is why we think this session on building a solid foundation should be for everyone too. 

What will you get out of it?

We'll provide you with the knowledge to transition from adoption to utilisation and ultimately reach transformation. With our speakers we'll delve into the psychology underpinning adoption, explore the required methodologies for success, and gain insights into the reporting and assets essential for tracking.


  • Chris Grant

    HubSpot Consultant

  • Phil Agnew


    Senior Product Marketing Manager

  • Matt Bolian


    CEO and Co-Founder


  • Bridget Pyne


    HUG Leader