Cheaper to keep her/him/them isn't just a saying for personal life. It's definitely true in business. One of the cheapest ways to grow a SaaS company is to keep the customers you have happy, engaged, and open to upgrading!
About this event
Reducing churn is fundamental to the success of every SaaS company, so we're diving into how to use HubSpot to reduce churn for our first SaaS East Coast HUG. We'll take a closer look at what you have available to you within HubSpot's platform and how you can apply it to check the temperature of your customers, get feedback and recommendations on current and future products, keep them updated with upgrades and things to come, and encourage engagement and referrals. Whew! Buckle up! We have a lot to cover! :)
Tuesday, May 25, 2021 3:00 PM – 4:30 PM UTC
Welcome & Introductions
Customer Retention vs. Acquisition
Importance of Customer Retention for SaaS Companies