Reducing churn is fundamental to the success of every SaaS company, so we're diving into how to use HubSpot to reduce churn for our first SaaS East Coast HUG. We'll take a closer look at what you have available to you within HubSpot's platform and how you can apply it to check the temperature of your customers, get feedback and recommendations on current and future products, keep them updated with upgrades and things to come, and encourage engagement and referrals. Whew! Buckle up! We have a lot to cover! :)