Optimizing Your Content For An Effective SEO Strategy

Sep 14, 2021, 2:00 – 3:00 PM

In this virtual HUG, our experts will cover the importance of Search Engine Optimization and how to go beyond simple keyword strategies. Google's not just looking at your title tags and H1's anymore. Learn how to optimize your content so you can get improved search engine results!

Content MarketingHUGSEO

About this event


Every business can benefit from an SEO strategy. Search engines are constantly changing how and what is key to showing up at the top of the search engine results page. To help keep up with the times, the team at InVerve Marketing will be reviewing how to put together a kick-ass on-page SEO strategy to meet the current requirements and help your organic ranking game.


  • The evolution of search engines.
  • What is a topic cluster and how does it apply to your site's architecture.
  • How to leverage a pillar page strategy.
  • How to embrace media within your strategy.
  • Content creation - starting from scratch versus repurposing what you've got.

So join us on Tuesday, September 14th at 10:00am EST for our next HubSpot User Group meet-up! 


  • Anne Craft

    Michigan Virtual

    Senior Director of Sales and Marketing

  • Olivia Mcdonald

    InVerve Marketing

  • Stephen Criss

    InVerve Marketing


  • Angelique DuPhene

    InVerve Marketing

    HUG Leader



Tuesday, September 14, 2021
2:00 PM – 3:00 PM UTC


2:00 PMNetworking & Introductions
2:10 PMPresentation
2:50 PMQuestions


  • Angelique DuPhene

    InVerve Marketing

    HUG Leader

  • Gina Inzunza

    Marketing Manager

  • Hunter Crane

    Marketing Project Manager

  • Kylee Edgington

    Marketing Coordinator


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InVerve Marketing