Optimizing Your Content For An Effective SEO Strategy

Sep 14, 2021, 2:00 – 3:00 PM (UTC)

Lansing

In this virtual HUG, our experts will cover the importance of Search Engine Optimization and how to go beyond simple keyword strategies. Google's not just looking at your title tags and H1's anymore. Learn how to optimize your content so you can get improved search engine results!

Content MarketingHUGSEO

About this event

ABOUT THE EVENT

Every business can benefit from an SEO strategy. Search engines are constantly changing how and what is key to showing up at the top of the search engine results page. To help keep up with the times, the team at InVerve Marketing will be reviewing how to put together a kick-ass on-page SEO strategy to meet the current requirements and help your organic ranking game.


KEY TAKEAWAYS

  • The evolution of search engines.
  • What is a topic cluster and how does it apply to your site's architecture.
  • How to leverage a pillar page strategy.
  • How to embrace media within your strategy.
  • Content creation - starting from scratch versus repurposing what you've got.

So join us on Tuesday, September 14th at 10:00am EST for our next HubSpot User Group meet-up! 

Speakers

  • Anne Craft

    Michigan Virtual

    Senior Director of Sales and Marketing

  • Olivia Mcdonald

    InVerve Marketing

  • Stephen Criss

    InVerve Marketing

Host

  • Angelique DuPhene

    InVerve Marketing

    HUG Leader

When

When

Tuesday, September 14, 2021
2:00 PM – 3:00 PM (UTC)

Agenda

2:00 PMNetworking & Introductions
2:10 PMPresentation
2:50 PMQuestions

Organizers

  • Angelique DuPhene

    InVerve Marketing

    HUG Leader

  • Gina Inzunza

    Marketing Manager

  • Kylee Edgington

    InVerve Marketing

    Marketing Coordinator

  • Kevin Fons

    InVerve Marketing

    Digital Marketing Specialist

  • Rachel Boschen

    Content Specialist

Partner

InVerve Marketing logo

InVerve Marketing