The old SEO playbook is dead. This session shows HubSpot marketers how GEO changes the game—from search visibility to content strategy. Walk through a step-by-step action plan using HubSpot SEO Recommendations, Content Hub, Reporting, and Campaigns. Learn how to adapt your inbound strategy, leverage HubSpot tools, and take actionable steps to stay ahead in a hyper-local, intent-driven search world. 

Key Takeaways:

1. Why GEO Matters to Inbound Marketing

   Learn why local intent and geographic signals are now central to attracting and converting your audience. See exactly how GEO ties into HubSpot’s inbound methodology, so your campaigns reach the right prospects at the right moment.

2. Old SEO vs New GEO

   Understand how traditional SEO—think "ten blue links"—is being replaced by GEO-driven strategies. We’ll show you a side-by-side visual comparison so you can spot the shifts and opportunities immediately.

3. HubSpot Tools That Support GEO

   Discover which HubSpot tools give you the edge in GEO marketing. From SEO Recommendations and Content Hub to reporting dashboards and campaign management, learn how to leverage your existing stack to dominate local search.

4. Action Plan for HubSpot Users

Walk away with a clear, step-by-step roadmap you can implement today. From content planning to optimization, reporting, and campaign execution, this plan is designed specifically for HubSpot users ready to win in a GEO-first world.