Utilizing Video Effectively in Your Marketing Strategy

Jun 7, 2022, 2:00 – 3:00 PM

Join video experts Cooper & Tracey Spaulding from Cold Box Films and learn how to captivate your audience with video at every stage of the buyer’s journey.

Inbound MarketingVideo Marketing

About this event


Ever get sucked into a video you didn’t intend to watch? For many people, it’s a daily occurrence. All it takes is a glance of a cat about to pounce or a baby dancing. It’s hard to look away, even when we know we should move on. So how can you harness the power of video content for your own business and turn compelling video content into leads and sales? What types of video work best, and when? It can be confusing if you don’t have much expertise in video marketing to know how to make the most out of this powerful marketing tool. The team at InVerve Marketing along with the video professionals at Cold Box Films will be joining forces to help with this timely topic in our next HubSpot meet-up. They’ll show video examples, and explain how to market the right video content to the right audience at the right time.


  • Why is video content one of the most effective marketing tools?
  • What are the best types of videos for each stage of the buying cycle?
  • When is it best to use a professional team for video production?
  • Thinking of video content as an investment in your business.
  • How to work with video professionals.
  • Common mistakes to avoid.

Sound interesting? Then join us at 10 a.m. EST on Tuesday, June 7, for our next HubSpot User Group meet-up! 


  • Cooper Spaulding

    Cold Box Films

    Executive Producer/Director

  • Tracey Spaulding

    Cold Box Films



  • Angelique DuPhene

    InVerve Marketing

    HUG Leader



Tuesday, June 7, 2022
2:00 PM – 3:00 PM UTC


Networking & Introductions


  • Angelique DuPhene

    InVerve Marketing

    HUG Leader

  • Gina Inzunza

    Marketing Manager

  • Hunter Crane

    Marketing Project Manager

  • Kylee Edgington

    InVerve Marketing

    Marketing Coordinator


InVerve Marketing logo

InVerve Marketing