Jun 17, 6:00 – 7:00 PM (UTC)
Want to improve donor retention and personalize outreach? Join Marketing Ops expert, Maarten Bovend'aerde, for a 60-minute session on mapping the donor journey using CRM-driven strategies. Learn how to track engagement, automate impact, and make every donor feel valued.
Join us for a deep dive into Marketing Operations for nonprofits and how it shapes every stage of the donor journey. In this session, you'll learn:
• How to leverage donor behavior data to create targeted campaigns
• Best practices for automating personalized outreach using CRM tools
• How to segment donors for higher engagement and long-term retention
• Multi-channel attribution techniques to track and optimize donor acquisition and retention
• Practical tools and templates you can use right away to streamline your donor engagement strategies
This event is ideal for nonprofit marketers, fundraising teams, and CRM managers who want to better engage donors using smarter systems. Expect proven strategies, real use cases, and tools that will help you immediately apply what you learn.
Digital Reach Online Solutions
Marketing Operations Manager
Tuesday, June 17, 2025
6:00 PM – 7:00 PM (UTC)
