AI and Automation: Reshaping Tomorrow's World

Dec 6, 2023, 3:00 – 4:00 PM

Join us for the last HUG Lisbon of the year! Here, we'll dive deep into the exciting world of Artificial Intelligence (AI) and Automation, exploring its benefits and impacts on our lives and industries. In this session, you'll learn how HubSpot plays with these tools and how it can help your business. Join us for insights, inspiration, and the future of innovation!

AutomationContent MarketingHUGNetworkingSales and Marketing Alignment

About this event

Why Attend?

In today's fast-paced world, understanding these transformative technologies is essential. AI has become an integral part of our daily lives, revolutionizing the way we interact with technology. From personalized recommendations on streaming platforms to voice-activated assistants like Siri or Alexa, AI enhances convenience and efficiency.

In this HUG we'll dive into how automation is streamlining several industries, making processes smoother and more accurate! As AI continues to evolve, its impact on our routines and experiences will only grow, solidifying its importance in modern and future life.

What to Expect?

  • Review the current state of the AI market and the key factors businesses should consider when approaching AI in 2024
  • Learn practical AI strategies to implement across sales, marketing, and customer service to drive efficiency and effectiveness in your customer journey
  • Gain insights into HubSpot's current AI features and planned advancements, as well as valuable resources to support AI usage in your organization

Key Objectives:

Get Tech-Savvy for Your BizFigure out how to throw AI and automation into your everyday business hustle. These tools aren't just problem-solvers; they'll also level up your skills.

Geek Out on New TechTake a deep dive into the cool tech stuff that's shaking up the industry. It's like upgrading your knowledge to the version: awesome!

Stay in the LoopRide the wave of AI and automation trends as they shake things up in different industries. Stay cool with the latest buzz, research, and tricks of the trade!

Connect with the ProsGet in touch with the big shots, speakers, and your fellow hustlers in the industry. It's not just networking; it's making friends who can help you level up.

Our Speaker:

Brenna Zenaty - Senior Solutions Partner Professor

"Before I became part of the HubSpot Academy team, I served as a customer education leader at an ABM technology company and as the marketing manager at a HubSpot partner agency. In my role as an Academy professor, my goal is to assist partners in scaling their businesses and refining their expertise through knowledge sharing and upskilling."


  • Brenna Zenaty


    Senior Solutions Partner Professor


  • Sara Gouveia


    HUG Leader & Customer Success

  • Marco Frizzo

    Inbound Marketing Consultant

  • Joana Alegria

    Inbound Marketing Consultant

  • Adriana Alves


    Inbound Marketing Consultant


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