Web3 is making headlines. Stories focused on speculation dominate, making it hard for the broader audience to grasp major technology shifts and added value.
Join us as our special guest, Ben Harmanus, HubSpot International Brand Strategy Lead, guides us deeper into the building blocks of Web3, how those are connected to each other, how they all shape the metaverse, and what challenges and opportunities exist and arise for brands.
International Brand Strategy Lead
Ben Harmanus, International Brand Strategy Lead at HubSpot, is co-host of the Listen & Grow podcast and creator of the virtual CX Spotlight conference, which focuses exclusively on female experts in the customer experience industry. As a keynote speaker, he inspires with his passion for obsessive customer centricity, diversity as a growth lever, and outstanding marketing experiences. Since…
Ben Harmanus, International Brand Strategy Lead at HubSpot, is co-host of the Listen & Grow podcast and creator of the virtual CX Spotlight conference, which focuses exclusively on female experts in the customer experience industry. As a keynote speaker, he inspires with his passion for obsessive customer centricity, diversity as a growth lever, and outstanding marketing experiences. Since 2017 he has explored the possibilities of NFTs, crypto, and the metaverse for community building. In 2021, the 2nd edition of his best-selling book Content Design was published.
Michael Emory is a sales & marketing virtuoso known for his straight talk, uber-creativity and pragmatic approach to business opportunities and challenges. With 20 years' experience, he has navigated through upswings, downturns, evolutions and derailments to deliver consistent results in marketing and business development for start-ups, private and entrepreneurial organizations.
Known for his creative-thinking and delivering results, Michael is a respected business builder and creative solutions provider. His strength is quickly learning what makes a business work, understanding the target market and delivering a plan on how best to communicate to the core brand messaging. He can easily visualize the big picture, easily strategizes the plan and assembles a marketing mix that works.
Michael uniquely crafts the marketing blueprint and tactical sales strategy that executes the plan, delivers results, while allowing for dynamic market fluctuation and fluid analytical recalibration to produce the greatest return on investment for his clients. From branding & logo development, marketing communications & social media, advertising and business & customer development, Michael delivers consistent, measured results.
Lital is a long-time believer in the marriage of creativity and data; decision-making that is based on the magical combination of information and inspiration. Combined with her commitment to results and eternal dedication to the best interest of the target persona, she has created marketing greatness for startups as well as Fortune 100s.
Her passion is marketing that matters -- the kind that makes a difference and drives results. She can't stand the sleaze or fluff that is often inherent in marketing. She is a mentor, an educator, and an enabler -- getting her clients to the next level and striving to keep growing, learning, and achieving.
She even got her kids to eat broccoli. And like it.