ABOUT THIS WORKSHOP

In a world full of noise, email marketing still remains an important channel for manufacturers. But in order for your messages to cut through that noise, they first have to make it to your prospects' and customers' inboxes! This session will include a lively discussion of the current best practices in the email marketing world. We'll explore how we interact with our clients and prospects, how that affects your deliverability in the world of email marketing, and how you can ensure a strong sender reputation.

After this session, you’ll understand: 

• How to improve and manage your email 

  marketing reputation
• Best practices for database management
• How to warm up a list of contacts
• What KPIs are actually KPIs for emails? (Hint: it's not open rate. It might not even be click rate)
• What reputation metrics should you track? (i.e. spam rate, undeliverable rate, unsubscribe rate)

Who should attend?

Beginner to Intermediate HubSpot users who want to improve deliverability on their email campaigns

Special Guest: Devyn Bellamy, Senior Marketing Manager, HubSpot

Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of verticals. I can create and grow every aspect of a brand's marketing funnel from the first touch to sale, and beyond. Yes, there is marketing beyond the sale. I am also a

pretty decent multimedia producer if I do say so myself. My work has been on television, billboards, radio, and signage. I'm also pretty good at HubSpot.