HubSpot's Campaigns tool lets you connect your marketing activities to actual sales and make smarter bets on what actually works to bring in new deals - whether it's emails, ads, blog posts or anything else you can track in your CRM. Learn from a pro how to create and track campaigns to prove ROI!
CMS HubHUGSEOSales and Marketing Alignment
About this event
For our next Manufacturing Mid-West HUG: Campaigns is the master tool that lets marketers track all touchpoints and coordinate between emails, tasks, inbound interactions, calendars, and lets you bring all your data together in one spot for easy ROI calculations. But as powerful as Campaigns can be, it’s often one of the most underused and misunderstood tools in HubSpot’s toolbox. We’ll show you how to create great campaigns, measure for results, and consolidate your efforts across teams.
After this session, you’ll understand:
How to create Campaigns and use the full power of the tools available in HubSpot
How to align your teams around campaigns to ensure success
A simple process for calculating ROI and building reports that help you maximize results and improve over time
How to use the campaign tool to track all the way through to influenced ROI.
Who should attend?
This session is for marketers and sales pros in manufacturing looking to use HubSpot to improve the quality of B2B and high-touch leads, and collaborate better across teams.
Special Guest: Jen Meyer, HubSpot Onboarding and Campaign Guru, BizzyWeb
Jen Meyer is the COO and VP of Marketing for BizzyWeb, a platinum HubSpot partner based in Minneapolis. Jen is a seasoned pro in marketing and CRM implementations, and is in charge of day-to-day operations at the company. Jen holds more than 20 HubSpot certifications, is a HubSpot Certified Trainer, and has run dozens of client onboardings and trainings for HubSpot customers.