As a marketer in manufacturing, you give your sales team leads every day – form fills, visits, email responses – but getting marketing and sales on the same page can be tricky. We’ll show you how to define good Marketing Qualified Leads and make sure Sales Qualified Leads are being handled efficiently. It’s easy once you’re speaking the same language!

After this session, you’ll be able to:

- Identify what sales really needs from a quality lead

- Set a process for handing marketing leads over to the sales team

- Align the goals of Sales & Marketing and close the feedback loop

Who should attend?

This session is for marketers and sales pros in manufacturing looking to use HubSpot to improve the quality of B2B and high-touch leads, and collaborate better across teams.

Special Guest: Dan Tyre, Inbound Fellow, HubSpot

Intro from Dan: https://hubspot.hubs.vidyard.com/watch/FgK3WTGAmZrDjGvJgbn1RZ?autoplay=1

Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Smarketing" to describe the necessary alignment between sales and marketing. He'll be speaking about Smarketing as it relates to manufacturers in this exclusive event.