As a marketer in manufacturing, you give your sales team leads every day – form fills, visits, email responses – but getting marketing and sales on the same page can be tricky. We’ll show you how to define good Marketing Qualified Leads and make sure Sales Qualified Leads are being handled efficiently. It’s easy once you’re speaking the same language!
After this session, you’ll be able to:
- Identify what sales really needs from a quality lead
- Set a process for handing marketing leads over to the sales team
- Align the goals of Sales & Marketing and close the feedback loop
Who should attend?
This session is for marketers and sales pros in manufacturing looking to use HubSpot to improve the quality of B2B and high-touch leads, and collaborate better across teams.
Special Guest: Dan Tyre, Inbound Fellow, HubSpot
Dan is a 14-year-veteran of HubSpot, hired as employee number six. While initially the first salesperson, Dan has since helped expand the sales team through management, recruiting, and training. He is also a frequent contributor to the HubSpot Sales Blog and coined the term "Smarketing" to describe the necessary alignment between sales and marketing. He'll be speaking about Smarketing as it relates to manufacturers in this exclusive event.
At HubSpot, Dan has pioneered the concept of alignment between sales and marketing known as "Smarketing," a core tenet of inbound marketing now followed by thousands of companies around the world. He's been instrumental in the creation and growth of several sales teams that are now thriving hives of activity at HubSpot, including the International, VAR, Emerging Business, and Spider Monkey teams …
Dave Meyer is the owner of BizzyWeb in Minneapolis, HubSpot platinum partner since 2019, and Grow with Google trainer since 2018. BizzyWeb has 3 HubSpot Certified Trainers on team, leads the North America HubSpot Academy Pipeline Generation Bootcamp, and hosts monthly Inbound Sales Office Hours with Kyle Jepsen.