Encore: Unlocking the Hidden Power of Your CRM: Audit, Automate and Activate Smarter Growth

Jul 9, 1:30 – 3:00 AM (UTC)

Melbourne

Did you know only only 33% of businesses believe they are using their tech stack to its full potential? Yet, 90% of companies using HubSpot report ROI within the first year — but only if setup and implementation are done correctly. Would you like to go beyond the basics to supercharge your CRM and go from Data Chaos to CRM Clarity? Then our June Melbourne HUG is one you won't want to miss!

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About this event

Hello Melbourne HubSpotters,

Unfortunately the weather was against us for our recent in-person, HubSpot User Group event - special thanks to all those who did rug up and join us! I know however that a lot of you missed out on attending and the valuable insights that were shared, including ...

  • The latest AI updates
  • Breeze AI Deep Dive and how it applies to marketing, sales and service teams
  • Inside a HubSpot CRM Audit
  • Expert Panel answers to your burning questions ... and one actually did 'Stump The Specialist'

All is not lost, we're going to run a Virtual HUG Encore event for you all Wednesday July 9. No arctic weather conditions will stop this one!

In this interactive, data-fuelled HubSpot User Group (HUG) session, we're getting technical — diving under the hood of your CRM setup to uncover real opportunities for smarter automation, cleaner data, and better reporting. Whether you're a seasoned HubSpot user, newly onboarded or looking for a better solution, there are massive gains hiding in your CRM. Join me (Co-Founder and Chief Strategy Officer), Mel Phelps-Cevik and Adrian Zandberg, Solutions Engineer from HubSpot Global Elite Partner, Salted Stone, as they walk through a live audit example — showing you what most businesses overlook and how to unlock your platform’s full potential. We'll also dive into the latest AI tool updates and double down on Breeze for marketing, sales and service. As always we'll also have a panel of HubSpotters and Strategists to take on your biggest tech and growth challenges.

Don't miss this last chance to unlock the power of your CRM - sorry no slides or recordings to share, just the energy and interactiveness of a live event.

See you online soon!

Tony

HubSpot HUG Leader, Melbourne

Speakers

  • Tony Eades

    Salted Stone

    Chief Strategy Officer

  • Adrian Zandberg

    Salted Stone

    HubSpot Solutions Strategist

  • Mel Phelps Cevik

    Salted Stone

    Regional Director (APAC)

When

When

Wednesday, July 9, 2025
1:30 AM – 3:00 AM (UTC)

Agenda

Welcome and Introductions
AI-Powered Workspaces and what's new from HubSpot
Live HubSpot Audit! Can you spot the quick wins?
The Panel: Stump the Specialist
Wrap-up and next event

Organizer

  • Tony Eades

    SALTED STONE

    Chief Strategy Officer

Partners

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Paddock Offices

Salted Stone logo

Salted Stone

HubSpot logo

HubSpot