The fastest way for your content marketing efforts to fail is by not promoting the content you create.

Think about it — if you spend all your time planning and creating the event but don't invite anyone, what would happen? No one would show up, and it'd be a pretty sad party. However, if you take the time to promote the event and build excitement among those who might be interested in attending, you're giving yourself the best chance of making it a success.

The same goes for your content.

And to paint a picture of what content promotion looks like, let's take a look at an awareness offer that SmartBug Media, one of HubSpot's leading partners and top-tiered agencies, created and promoted to their buyer persona. Then we'll show you how to use your HubSpot account to do the same.