Get Started with ABM Campaigns in HubSpot

Sep 22, 2021, 10:30 AM – 12:00 PM

From setting up 1: Few ABM campaigns to performing target account scoring, ads management, personalization and reporting— you can now do it all with HubSpot. And in this session, we will show you just how!

About this event

87% of marketers that measure ROI say that ABM outperforms every other marketing investment - ITSMA

So if you are looking to start your ABM program, HubSpot is a great platform to enable your ABM success. It comes with various tools and features that cover all ABM stages and can help make your ABM campaigns more measurable with respect to your target accounts.

And in this session, we showed you just how! We covered:

  • ABM basics and features to leverage for ABM in HubSpot
  • How to create 1: Few campaigns on HubSpot
  • How to set up a sample campaign for all ABM stages including target account set up, scoring, ads management personalization, and reporting on HubSpot

This event has ended. But you can still get access to the session recording to know how to get started with achieving ABM success with HubSpot



  • Suma EP


    Chief Executive Officer, Niswey

  • Nilanjana Dey


    Marketing Strategist



Wednesday, September 22, 2021
10:30 AM – 12:00 PM UTC


Welcome & Introduction
ABM Basics and Features in HubSpot
How to Get Started with ABM Campaign in HubSpot
Ask Me Anything


  • Abhinav Sahai


    HUG Leader