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About this event
87% of marketers that measure ROI say that ABM outperforms every other marketing investment - ITSMA
So if you are looking to start your ABM program, HubSpot is a great platform to enable your ABM success. It comes with various tools and features that cover all ABM stages and can help make your ABM campaigns more measurable with respect to your target accounts.
And in this session, we showed you just how! We covered:
- ABM basics and features to leverage for ABM in HubSpot
- How to create 1: Few campaigns on HubSpot
- How to set up a sample campaign for all ABM stages including target account set up, scoring, ads management personalization, and reporting on HubSpot
This event has ended. But you can still get access to the session recording to know how to get started with achieving ABM success with HubSpot.
Chief Executive Officer, Niswey
Content Marketing Strategist, Niswey
Suma heads Niswey, an inbound and account-based marketing company based in New Delhi, India. Niswey is a Diamond Solutions Partner of HubSpot. And has its own Saas products in the HubSpot ecosystem. Suma has over 25 years of experience in driving content strategies for technology-driven businesses, including the likes of Yahoo, Microsoft and Intel. In recent years she has worked with mid-sized businesses driving brand growth through content marketing. She holds a degree in architecture and has undertaken programs in entrepreneurship from CIAM and Goldman Sachs-Indian School of Business. She volunteers with CreatNet Education and facilitates programs on leadership development.
Nilanjana is the Content Marketing Strategist at Niswey, a HubSpot Diamond Solutions Partner agency, based in India. She is a storyteller and experience creator for B2B firms, leading content strategy and development, alongside branding and UI/UX initiatives, both internal and client-facing. She is a skilled problem-solver, and well-versed in HubSpot Marketing Hub. Nilanjana is an avid reader, foodie, host of the Niswey podcast Vitra and has recently published a debut collection of short stories, The Chamomile Notes.
Wednesday, Sep 22
4:00 PM - 5:30 PM (IST)