With over 2 billion users worldwide, WhatsApp has become a crucial channel for businesses to communicate with customers - whether it's for sales, marketing, or customer service. Companies like yourself are leveraging it to compliment their email communication because messaging on WhatsApp prompts quicker and more frequent responses from potential customers.

However, the major challenge of using WhatsApp for business is the difficulty in tracking the prospect’s journey and conversations. And most businesses aren’t able to fully capitalize on the benefits of using WhatsApp because of this inability to analyze and capture the right information.

But what if you could view all your WhatsApp conversations in one place, in the HubSpot CRM?

Imagine how it would enable your:

• Marketing teams to incorporate WhatsApp conversations into your buyer’s journey and set up nurturing workflows for prospects
• Sales teams to have the full context of previous conversations, and respond to leads immediately, irrespective of which salesperson was communicating earlier. This helps you shorten the sales cycle
• Customer Success teams to carry forward conversations by different executives at any point, and automatically raise support tickets or send status updates on WhatsApp, right from HubSpot

This, and much more is possible when you leverage WhatsApp and HubSpot together.

And to share how you can leverage these two powerful tools for your business, we will have Arpit Verma, Product Head at Niswey, and Abhinav Sahai, CSO at Niswey as key speakers for this event.