A contact can have hundreds of contact points with your company before they become a customer. With attribution reporting in HubSpot, you will be able to understand how contact points such as articles, landing pages, ads and social media posts lead to sales.
HubSpot gives you the ability to report on digital marketing activities and measure attribution (where customers or sales come from) across different channels and campaigns.
This means that HubSpot has a sophisticated reporting tools that tells you which contact points are leading to sales, so you know exactly which activities to invest more or less in.
Let's get to know each other a little better before we dive into the world of attribution reporting.
Jorie will talk you through different types of attribution reports, and also show you how to use them.
Do you have any questions? Go ahead!
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Senior Inbound Professor
Jorie is a Senior Inbound Professor on the HubSpot Academy team, educating and inspiring people so that we can transform the way the world does business. Jorie is dedicated to conversion rate optimization and reporting and analytics.