Data Literacy & HubSpot

Sep 30, 2021, 5:00 – 6:00 PM

Data literacy is one of the most important skills in modern business, yet so few people in the field are truly proficient in this area. If you’re struggling to understand how to best use data to grow your business, join the Portsmouth HubSpot User Group for a virtual workshop. Attendees will learn how to collect, manage, evaluate, and apply data and the ways HubSpot’s tools can help.

Marketing HubSales and Marketing Alignment

About this event

Only 20% of business leaders and full-time workers are data literate.

Just 24% of business leaders and full-time workers feel empowered and proficient using data in their job.

70% of business leaders and full-time workers want to improve their data skillset.

We live in a world that runs on data. As data tracking applications advance at a relentless rate, us humans are falling behind in our ability to put this new information to good use. Data literacy is a skill that helps steer your business in the right direction and provides invaluable insight on the return on investment for the incredible work you and your team do. As the competitive landscape continues to evolve, data-driven decision-making will help your business optimize in the right ways to stay ahead of the pack.

Data-driven decision-making is the process of making organizational decisions based on tangible results rather than intuition, assumption, or observation alone. If your business is looking to grow, you’d be wise to make your important decisions based on hard facts.

With HubSpot, collecting and evaluating data is made easier with the robust reporting tools and functionality available within the platform. Improve your data literacy within HubSpot to initiate better, more informed decision-making at your company. This HUG workshop will teach you how to leverage your HubSpot reporting tools to better understand your data and put it to good use. During the workshop, we’ll shed light on the following:

  • How to collect, manage, evaluate, and apply your data
  • What HubSpot tools are available to help access your data
  • Ways to customize and format your reporting dashboards
  • How to build custom reports
  • How to use HubSpot to calculate your ROI

Register for this free event below to reserve your seat—spots are limited! 


  • Chris Conant


    HUG Leader

  • Mary Pouliot


    HubSpot Accreditations & Onboarding Manager

  • Ashley Allen

    Marketing Strategist


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