HubSpot just dropped 200+ updates and introduced Loop Marketing—a way to think beyond funnels and meet today’s “social buyer” across many touchpoints. This fast-paced, tool-agnostic session shows you how small teams can steal the strategy and ship real AI wins next week. We’ll translate the best INBOUND ideas into scrappy, repeatable moves for SMBs—plus the guardrails larger orgs need to scale them safely.

We’ll demo lightweight workflows, share a battle-tested loop template, and do a live teardown of a volunteer attendee’s current funnel → loop. No pitches. All signal.

What you’ll learn (and actually use):

Loop > Funnel: Map your social buyer’s journey and identify 3 compounding “loops.”

Signals, not spam: Use AI to score intent, route leads, and auto-personalize follow-ups.

200+ → 8 Moves: The most useful INBOUND ideas distilled for small teams.

Content that compounds: Repurpose one asset into an always-on loop (ads, email, social, chat).

Ops without overhead: Low-cost tools + AI prompts to automate 5 time-sucks today.

Who should attend: Founders, marketers, RevOps, sales leaders, non-technical team leads