How HubSpot Re-Wrote Our Campaign Playbook

Providence
Wed, May 26, 2021, 11:30 AM (EDT)

About this event

Join us for lunch and we will have Juliana Nicholson from HubSpot lead an open discussion on the importance of campaign impact and alignment. 

Campaigns are a key growth accelerator for businesses when done well. They are momentum drivers that unite teams and companies around a shared goal.

So why are campaigns so hard to get right? Why do we as marketers find them so stressful?

Too often alignment is overlooked as a key ingredient in campaign impact. If your business isn't speaking "as one" across channels and across teams, you're losing customers.

In this campaign, Juliana will discuss how HubSpot re-wrote their campaign playbook around alignment in 2021 to ensure teams were speaking with powerful voice to propel customers along their journey.

This webinar will focus mainly on strategy, while weaning in some product information. 

In order to register for this event you will need to sync with your HubSpot Portal. Check out this guide:

1. Visit the event registration page (you're here!)

2. Login using your HubSpot account.

3. You will be directed to a list of HubSpot accounts associated with your email address.

4. Choose your main company account.

5. You will be asked to authorize Bevy, the event management software.

6. Click Connect App - Bevy is natively integrated into HubSpot and you won't be charged.

7. Complete the form so you can get an update on future HUG events.

8. You'll get an email confirming your registration.

Speakers


Organizers

  • James Kwon

    James Kwon

    Figmints Digital Creative Marketing

    HUG Leader

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  • Edna Flores

    Edna Flores

    Figmints

    Rock Star, Hero, R&D Champion

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