Are your Marketing, Sales, and Customer Success teams operating in silos? True business growth hinges on alignment, yet many organizations struggle to bridge the gaps between their go-to-market (GTM) functions.

Join our upcoming RevOps HUG session where host Jasmine Powers interviews special guest Ben Rubin! Dive into the critical importance of GTM alignment and discover how Revenue Operations provides the strategic framework, with HubSpot as the technological engine, to create shared processes that drive efficiency and growth.

Ben will share practical insights on establishing effective cross-functional workflows, drawing directly from his experience. He'll illustrate the power of alignment with a compelling real-world client story, showcasing how breaking down departmental barriers leads to tangible results. Jasmine will guide the conversation, ensuring we uncover actionable strategies you can start implementing right away.

Key Takeaways:

• Understand the critical link between GTM team alignment (Marketing, Sales, CS) and sustainable business growth.
• Discover how RevOps principles and practices provide the framework for breaking down silos.
• Learn practical ways, informed by Ben's experience, to establish and manage shared processes within HubSpot for better cross-functional collaboration.
• Gain actionable first steps, drawn from a real-world case study, that you can implement immediately to improve team synergy and operational efficiency.

Event Details:

Date: Thursday, May 8, 2025

Time: 11:00 AM - 12:00 PM Central Time (CT)