We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker!
Title: Developing a Content Strategy that Drives Results
Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages
Kara began her HubSpot journey in sunny San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running the San Diego Central HUG, she’s excited to continue helping learners grow better as a HubSpot Academy Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.
protocol 80, Inc.