We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker!
Title: Developing a Content Strategy that Drives Results
Location: Virtual
Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages
HubSpot Academy
Inbound Professor
Kara began her HubSpot journey in San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she joined HubSpot Academy as an Inbound Professor. She's excited to continue helping learners grow better with HubSpot by creating education focused on content marketing and relevant HubSpot tools.
Kara began her HubSpot journey in San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running their local HUG, she joined HubSpot Academy as an Inbound Professor. She's excited to continue helping learners grow better with HubSpot by creating education focused on content marketing and relevant HubSpot tools.
protocol 80, Inc.
HUG Leader
protocol 80, Inc.
Inbound Marketing Specialist
protocol 80
VP of Client Success
Inbound Marketing Specialist
