Developing a Content Strategy that Drives Results

May 25, 2021, 4:00 – 5:00 PM

Learn how to develop and implement a content strategy that drives the results that you need. Content may be king, but without a solid strategy behind it, it's just noise.

About this event

We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker! 

Title: Developing a Content Strategy that Drives Results
Location: Virtual

Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages


  • Kara Susvilla

    HubSpot Academy

    Inbound Professor


  • Josh Curcio

    protocol 80, Inc.

    HUG Leader

  • Holly P. McCully

    protocol 80

    VP of Client Success

  • Rachel Rodgers

    Inbound Marketing Specialist


protocol 80, Inc. logo

protocol 80, Inc.