Developing a Content Strategy that Drives Results

Rochester
Tue, May 25, 2021, 12:00 PM (EDT)

About this event

We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker! 

Title: Developing a Content Strategy that Drives Results
Location: Virtual

Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages

Speaker


Organizers

  • Josh Curcio

    Josh Curcio

    protocol 80, Inc.

    HUG Leader

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  • Brian Lothridge

    Brian Lothridge

    protocol 80, Inc.

    Inbound Marketing Specialist

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  • Holly P. McCully

    Holly P. McCully

    protocol 80

    VP of Client Success

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  • Mayva Sturzenbecker

    Mayva Sturzenbecker

    Inbound Marketing Specialist

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