Developing a Content Strategy that Drives Results

Rochester
Tue, May 25, 12:00 PM (EDT)

About this event

We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker! 

Title: Developing a Content Strategy that Drives Results
Location: Virtual

Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages

Speaker

  • Kara Susvilla

    Kara Susvilla

    HubSpot Academy

    Inbound Professor

    Kara began her HubSpot journey in sunny San Diego working with a HubSpot Solutions Partner marketing agency. After leading the agency’s marketing team and running the San Diego Central HUG, she’s excited to continue helping learners grow better as a HubSpot Academy Inbound Professor. Outside of work, you can find her tending to her plant jungle or watching NPR’s latest Tiny Desk video.

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  • Organizer

  • Josh Curcio

    Josh Curcio

    protocol 80, Inc.

    HUG Leader

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