Developing a Content Strategy that Drives Results

Name: Developing a Content Strategy that Drives Results
Start: 2021-05-25T12:00:00-04:00
End: 2021-05-25T13:00:00-04:00

Tuesday, May 25, 2021, 4:00 – 5:00 PM UTC

Contract Manufacturing (East Coast)

Learn how to develop and implement a content strategy that drives the results that you need. Content may be king, but without a solid strategy behind it, it's just noise.

About this event

We're going to be talking about content strategy. Kara Susavilla from the HubSpot Academy will be our guest speaker! 
Title: Developing a Content Strategy that Drives Results
Location: Virtual
Presentation length: ~ 50 min.
Attendees will learn:
- The importance of using topic cluster content strategy to drive results
- How to develop a topic cluster content strategy (this will include an activity for attendees to follow along)
- How to measure the success of your content strategy with HubSpot's attribution reporting
- See examples of successful topic clusters and pillar pages