This month is Account-Based Marketing month at BIAS, and we want to bring you everything you need to know about ABM, starting with a birds-eye view of ABM and how you implement that in your organisation - yes, it often takes more than a clever marketing leader to "just do it". 

We then look at the practical applications and processes you can adopt to run account-based marketing campaigns successfully and talk through the challenges you face as a leader implementing the strategy and the internal hurdles you can face.