Account-Based Marketing 101: Everything you need to know to successfully build ABM in your business

Apr 4, 2023, 3:00 – 3:45 PM

April kicks off with a series of events that cover the in's and out's of account-based marketing. How to sell it internally, why it fails if leadership don't back it and why its a great way to bring your RevOps play to life.


About this event

This month is Account-Based Marketing month at BIAS, and we want to bring you everything you need to know about ABM, starting with a birds-eye view of ABM and how you implement that in your organisation - yes, it often takes more than a clever marketing leader to "just do it". 

We then look at the practical applications and processes you can adopt to run account-based marketing campaigns successfully and talk through the challenges you face as a leader implementing the strategy and the internal hurdles you can face.


  • Paul Sullivan

    Digital BIAS

    Founder & CEO

  • Fawn Hudgens

    Digital BIAS

    Chief Storyteller

  • Robert Norum




  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support