Building a predictable sales engine on HubSpot: AI-powered strategies for sales success and growth

Nov 28, 2023, 4:00 – 5:30 PM (UTC)

GTM Uncovered

Colleagues from Contractbook and Ebsta join HUG leader Paul Sullivan from Digital BIAS to show you how to build a predictable sales engine powered by AI, the right tech stack, strategy and team structure. Everything you need to know to future-proof your revenue machine and drive business growth.

CRMHUGRevOpsSales Hub

About this event

Nearly half of UK businesses missed their earning targets at some point last year; in an era of global economic instability, how can you create a more secure and efficient sales machine that drives long-term growth? 

Walk away understanding:

- What the seller landscape looks like for 2024 - and how you can prepare (brand new insights from Ebsta's annual B2B Sales Benchmark Report)

- How you can drive greater efficiency within your sales team

- Use data and your CRM to unleash your team's full potential and enhance the customer experience

- Break down silos and align your revenue teams for bigger wins

Speakers:

- Paul Sullivan, Founder & Chief Strategist, Digital BIAS 

- Guy Rubin Founder & CEO of Ebsta

- Alexander Irschenberger, VP Strategy & Growth, Contractbook

Speakers

  • Paul Sullivan

    Digital BIAS

    Founder

  • Alexander Irschenberger

    ContractBook

    VP, Strategy & Growth

  • Guy Rubin

    Ebsta

    Founder & CEO

When

When

Tuesday, November 28, 2023
4:00 PM – 5:30 PM (UTC)

Where

Where

Here East
14 East Bay Lane
Greater London, E15 2GW

Agenda

4:00 PM
The biggest trends in B2B sales: Hot off the press insights from the B2B Sales Benchmark report
25% more stakeholders were involved in the sales process this year (and that’s not looking to change). Sales cycles were 32% longer. High quality relationships increased sales velocity by a whopping 633%. Ebsta’s ground-breaking annual report is back, and Guy Rubin, Founder & CEO, will walk you through the vital intel you need to know to prepare and course correct your sales strategy for 2024.
Virtual
In-person
4:20 PM
Company structures are hindering growth: How you build a modern revenue team that delivers
Hitting sales targets is becoming harder. And no amount of sales tech or people can change it. Silos are out. Holistic revenue teams are in. Why? Because the standard playbook isn’t working any more. Alexander Irschenberger, VP of Strategy & Growth at Contractbook outlines how to build an organisational structure fit for today’s world that delivers sustainable growth.
Virtual
In-person
4:40 PM
Harnessing AI to drive efficiency in your sales tech stack
Paul Sullivan, Founder & Chief Strategist at Digital BIAS will break down how and where AI will actually make an impact for your sales team and how you can optimise your tech stack. He'll look at how you prospect, forecast, upskill, automate deal management and more so you can maximise your investment in CRM tools.
Virtual
In-person
5:00 PM
Change or die: How to build a predictable revenue machine for 2024 and beyond
This panel will get down into the nitty gritty of how you exact change within your organisation and answer your questions. They'll debate and discuss: We know what we need to do - why aren't we doing it? Where do you start? The biggest mistakes seen/done in building sales and marketing teams (and how you can avoid them).
Virtual
In-person

Organizers

  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support

Partner

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