How to effectively build digital products and nail your pricing

SaaS (UK)
Wed, May 25, 5:00 PM (BST)

About this event

Michael Brunt and Alan Hunter from HBM Advisory will take to the hot seat to discuss how you can use content to drive your business forward and to build digital products. They will also discuss pricing models and how you can successfully build those into your organisations.

Michael is the former COO of The Economist and GM of The Times and Alan is the former Head of Digital at The Times so both have a wealth of experience in content and marketing making this a session not to miss.

Business growth for users of HubSpot technology is key, we all use content-driven customer acquisition campaigns to leverage growth and pricing of our products and services for delivery on or offline providing a consistent pause for thought.

This session will talk directly about monetising content and building digital products. Discussing how you can approach this which of course will give you a plethora of ideas you can take back to your businesses and leverage HubSpot's power to drive new campaigns.



  • Fawn Hudgens

    Fawn Hudgens

    Digital BIAS

    Chief Storyteller

    See Bio


Wednesday, May 25
5:00 PM - 6:00 PM (BST)


  • Paul Sullivan

    Paul Sullivan

    Digital BIAS

    Managing Director

    See Bio