How to effectively build digital products and nail your pricing

May 25, 2022, 4:00 – 5:00 PM

This session will feature speakers Michael Brunt and Alan Hunter from HBM Advisory, who are globally respected advisors on content, building digital products and pricing models. We feel this is a key element of business growth for SaaS companies and agencies alike and promises to be a very good talk with Q&A.

Content MarketingHUGPanelSales

About this event

Michael Brunt and Alan Hunter from HBM Advisory will take to the hot seat to discuss how you can use content to drive your business forward and to build digital products. They will also discuss pricing models and how you can successfully build those into your organisations.

Michael is the former COO of The Economist and GM of The Times and Alan is the former Head of Digital at The Times so both have a wealth of experience in content and marketing making this a session not to miss.

Business growth for users of HubSpot technology is key, we all use content-driven customer acquisition campaigns to leverage growth and pricing of our products and services for delivery on or offline providing a consistent pause for thought.

This session will talk directly about monetising content and building digital products. Discussing how you can approach this which of course will give you a plethora of ideas you can take back to your businesses and leverage HubSpot's power to drive new campaigns.


  • Michael Brunt

    HBM Advisory


  • Alan Hunter

    HBM Advisory



  • Paul Sullivan

    Digital BIAS

    Managing Director



Wednesday, May 25, 2022
4:00 PM – 5:00 PM UTC


Intro to speakers and host


  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support