How to successfully build an outbound sales program including cold calling #27seconds

Workable - Level 19, 1 Westfield Avenue London, E20 1HZ SaaS (UK)
Tue, Jan 24, 5:00 PM (GMT)

Gerry Hill European Head of Sales for Connect and sell is well known for his strong approach to outbound sales and his #27seconds mindset. In this event Gerry will talk about how you approach outbound and how you can build outbound into a demand generation, perfect for agencies and SaaS platforms alike.

About this event

Every business needs an outbound sales approach. They complement your inbound, demand generation, and ABM campaigns when executed well. However, you damage the opportunity and your brand image when poorly executed. 

Gerry Hill, Head of European Sales at Connect and Sell, will sit and discuss how you build rapport in under #27 seconds, what the true ambition of your initial outreach should be and why trying to sell on touchpoint one will often kill the deal before it's even started. 

We will also discuss how to marry outbound prospecting with inbound demand gen at scale.



Tuesday, Jan 24
5:00 PM - 6:00 PM (GMT)


Level 19, 1 Westfield Avenue LondonE20 1HZ


  • Paul Sullivan

    Paul Sullivan

    Digital BIAS

    Managing Director

    See Bio