How to successfully build an outbound sales program including cold calling #27seconds

Jan 24, 2023, 5:00 – 6:00 PM

Gerry Hill European Head of Sales for Connect and sell is well known for his strong approach to outbound sales and his #27seconds mindset. In this event Gerry will talk about how you approach outbound and how you can build outbound into a demand generation, perfect for agencies and SaaS platforms alike.

HUGRevOpsSalesSales and Marketing Alignment

About this event

Every business needs an outbound sales approach. They complement your inbound, demand generation, and ABM campaigns when executed well. However, you damage the opportunity and your brand image when poorly executed. 

Gerry Hill, Head of European Sales at Connect and Sell, will sit and discuss how you build rapport in under #27 seconds, what the true ambition of your initial outreach should be and why trying to sell on touchpoint one will often kill the deal before it's even started. 

We will also discuss how to marry outbound prospecting with inbound demand gen at scale.


  • Gerry Hill

    Connect and Sell

    European Head of Sales


  • Paul Sullivan

    Digital BIAS

    Managing Director



Tuesday, January 24, 2023
5:00 PM – 6:00 PM UTC


  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support