Every business needs an outbound sales approach. They complement your inbound, demand generation, and ABM campaigns when executed well. However, you damage the opportunity and your brand image when poorly executed. 

Gerry Hill, Head of European Sales at Connect and Sell, will sit and discuss how you build rapport in under #27 seconds, what the true ambition of your initial outreach should be and why trying to sell on touchpoint one will often kill the deal before it's even started. 

We will also discuss how to marry outbound prospecting with inbound demand gen at scale.