Jun 12, 3:00 – 3:45 PM (UTC)
Navigating the boardroom can be tricky - there are a lot of different personalities, ambitions and drivers at play. Michael Brunt, Former GM of The Times and one of Strategy Supercharged's experts in residence, outlines a proven framework you can use to get that all-important sign-off.
Navigating the boardroom can be tricky - there are a lot of different personalities, ambitions and drivers at play. Michael Brunt, Former GM of The Times and one of Strategy Supercharged's experts in residence, outlines a proven framework you can use to get that all-important sign-off, including:
- Pre-rehearsed objection-framing
- Mapping members' intent
- Board-friendly language
- Board dynamics and sensitivities
Michael is a marketing and customer strategist, NED and board advisor. He was formerly General Manager of Times Newspapers Ltd, with responsibility for the financial performance of The Times and The Sunday Times and for setting and implementing brand strategies for long-term cross-platform growth. Prior to managing The Times and The Sunday Times, Michael was Publisher and Chief Operating Officer of The Economist.
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