Website and custom tools that empower digital transformation - a case study

May 18, 2023, 3:00 – 3:45 PM

In this HUG we will be talking with one of our customers on the way we solved for them using websites during their digital transformation project. Custom integrations into Salesforce, HubSpot, BullHorn and Fonteva as well as a brand refresh. Additionally, we built custom a learning and development platform and the ability to self-generate microsites from within their WordPress CMS.

CMS HubCommunity-LedHUG

About this event

Digital BIAS has a four-year relationship with SOLACE, a public sector company that specialises in the training and education of the C-Suite in that industry.

We won the account through the FRP process and have worked with them ever since.

During the journey we have help resolve their immediate challenges and built customised solutions to solve run of business solutions.

The event will discuss the transformation process, how we solved using WordPress even though it's not our preferred solution, and how you use a website as a tool for business rather than a blog or online business card - I wouldn't say I like that one.

I will then talk about how we've taken that forward into the HubSpot CMS, show you an example of a custom design evaluation tool we are releasing to the marketplace and talk about how tools should form part of the B2B marketing process over and above pdfs and gated content.


  • Victoria Barton-Rosenthal

    Trueman Change

    Marketing & Business Development Manager


  • Paul Sullivan

    Digital BIAS

    Managing Director


  • Paul Sullivan

    HUG Leader

  • Fawn Hudgens

    HUG Support