Confused by what a Lead actually is in HubSpot? You’re not alone, and that confusion is costing your team real results. Our upcoming virtual workshop peels back the layers on one of HubSpot’s most misunderstood (and misused) objects to unlock its full potential for sales and marketing teams.

We’ll answer the most common (and most important) questions teams ask about Leads, including:

🔍 What is a Lead in HubSpot, and how is it different from a Contact or Company?
🔄 How do Lead Stages relate to Lifecycle Stages and Deal Pipelines? (Are they overlapping… or fighting each other?)
👥 Who on your team should be using Leads, and who shouldn’t?
📅 When should a Lead be created, and how do you do it without breaking your funnel?
🤔 Why does this object feel so different from the rest of HubSpot?

Leads don’t have to be a mystery or a mess. When used right, they give your sales and marketing teams next-level visibility, cleaner handoffs, and better reporting.

We'll walk you through real use cases, best practices, and setup tips that make Leads work for your business, not against it.

If you've ever been burned by a confusing funnel, ghosted on a hot MQL, or stuck explaining your CRM to your VP again, register for the session now.