Growth-Driven CRM: Your CRM is a Product, not a Project

Wednesday, June 7, 2023, 3:00 – 4:00 PM UTC

Join Director of Revenue Operations at RevPartners, Hannah Rubin, to learn how to launch and maintain a CRM that your sales team will actually use. With over half of all CRM implementations failing, resulting in technical debt and a new expensive initiative every 2-3 years, it's time for a fundamental shift in how we view and resource our CRMs.

Sales Hub

About this event

Join us on Wednesday, June 7th at 11AM EST to learn how to turn your CRM into a product your sales team will put to use! 📈

🚀Part 1: Project-based vs product-based CRM implementations

  • Problems with project-based CRM implementations
  • Benefits of product-based CRM launches
  • Key elements of a product-based approach to CRM

🚀Part 2: Ensuring CRM user adoption with DevOps principles

  • Introduction to DevOps principles
  • Importance of DevOps in CRM adoption
  • Strategies for applying DevOps principles to ensure CRM adoption
  • Real-world examples of successful CRM adoption using DevOps

🚀Part 3: Creating and structuring a RevOps team to manage your CRM

  • Introduction to RevOps and its role in managing CRM
  • Key skills and roles required for a successful RevOps team
  • Strategies for creating and structuring a RevOps team
  • Real-world examples of successful RevOps teams and their impact on CRM performance

Can't wait to catch you there! 🎉


  • Kaci Anderson

    HUG Leader

  • Amanda Cassell

    HUG Event Coordinator