Growth-Driven CRM: Your CRM is a Product, not a Project

Jun 7, 2023, 3:00 – 4:00 PM

Sales Hub + CRM

Join Director of Revenue Operations at RevPartners, Hannah Rubin, to learn how to launch and maintain a CRM that your sales team will actually use. With over half of all CRM implementations failing, resulting in technical debt and a new expensive initiative every 2-3 years, it's time for a fundamental shift in how we view and resource our CRMs.

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About this event

Join us on Wednesday, June 7th at 11AM EST to learn how to turn your CRM into a product your sales team will put to use! 📈

🚀Part 1: Project-based vs product-based CRM implementations

  • Problems with project-based CRM implementations
  • Benefits of product-based CRM launches
  • Key elements of a product-based approach to CRM

🚀Part 2: Ensuring CRM user adoption with DevOps principles

  • Introduction to DevOps principles
  • Importance of DevOps in CRM adoption
  • Strategies for applying DevOps principles to ensure CRM adoption
  • Real-world examples of successful CRM adoption using DevOps

🚀Part 3: Creating and structuring a RevOps team to manage your CRM

  • Introduction to RevOps and its role in managing CRM
  • Key skills and roles required for a successful RevOps team
  • Strategies for creating and structuring a RevOps team
  • Real-world examples of successful RevOps teams and their impact on CRM performance

Can't wait to catch you there! 🎉


  • Hannah Rubin


    Director of RevOps


  • Will Smith

    HUG Leader

  • Colt Steingraber


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