Properly managing your CRM is key to marketing and sales success. The contacts you store in your CRM could be your prospects, customers, industry partners, and more. It is important to understand the segments of contacts who make up your CRM and then how you can keep that data cleaned up and managed over time.

In this webinar, you will learn how to:

• Segment your database
• Identify opportunities to reengage with your database
• Find "quick wins" to clean up invalid or unengaged contacts
• Implement software to make database management and engagement simple