User adoption is the most critical aspect of your CRM. In other words, if people don't use it, it's next to worthless. Lack of adoption impacts on every aspect of what the CRM is trying to deliver for you. 

Lack of data completeness and poor data hygiene, Missing steps in analytic funnels, inaccurate reports, and worst of all a lack of adoption creates enormous friction in your business as individuals actively find ways to 'work around' the system, creating individual workflows that are unregulated, unoptimised and not recorded. 

In this session join Tony Dowling, HUG leader and HubSpot Platinum Partner, and Lindsay John from Supered, the number one adoption app in the HubSpot ecosystem to learn about 5 ways you can improve adoption in your own business. 

1. Start with WHY

2. Involved EVERYONE

3. Create a MOVEMENT

4. LEAD the change

5. TRAIN, TRAIN, and TRAIN again. 

And of course, use the free tools available via the Supered app!